Spotted! Pete Tong

Pete Tong recently completed his Bachelor of Fine Arts in Visual Communication at NTU ADM, and for his FYP he decided to refresh OKTO’s identity based around the idea of a kids-only channel.

“OKTO is the free-to-air channel in Singapore that focuses on children, arts and local live sports programmes. With a wide target audience, the channel faces problems like the lack of a cohesive positioning, a weak identity and a brand architecture that is cluttered. The eventual goal of rebranding OKTO is to create an all-kids channel brand that is under the umbrella of channels within Media Corp. The brand believes in empowering children in a spontaneous and creative space for them to express themselves fully.”



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