Spotted! Cheeky Molly


Fashion’s obsession du jour I’ve spotted on the streets has gotten me craving for an old friend known as the pin button. When I was a teenager, I loved pin buttons with an almost unhealthy obsession. There was something about the ability to fashion a new outfit in a snap by simply pinning a few buttons on my jackets and tees.

Cheeky Molly’s Button Up online store provides a selection of razzle-dazzle pin buttons touching on all the mod trends. “It is currently a one-woman sweatshop,” says owner Chloe Masada. “Purchase of the button-making machine was part impulse buy, part practical solution to a love of 1-inch buttons.”

So where does that inspiration come from? “I’m not a designer, I work with images I find around me. I edit them to create the buttons I want. I wouldn’t sell anything I wouldn’t want to buy myself. The first series has already gone on sale and work has started on Series Two. Designs for Series Three are already in the works, and will feature guest designers.”



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