Spotted! Larry Lam

Larry Lam is the talented designer behind the  clothing and accessory label, Sundays. On 31 March, he opened his shop at the PARCO next Next Fashion Incubator zone.

Larry -a Bsc (Hons) Psychology from UNISIM- developed an appreciation for creating garments from his mum who used to sew her own clothes. He also picked up a few things from books and magazines. “I started creating random accessories for friends a few years ago, and soon began to make my own shirts.”

Read on as Larry dispenses the details about his Spring/Summer 2010 collection titled Viaje.

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Spotted! Jennifer Li

She is an SMU Graduate with a degree in Psychology and Marketing, who decided to take a part time Fashion Design course at Nanyang, before segueing into fashion.

Jennifer Li, designer-founder of the aMuse label, sets out to spread her sense of style to the masses with her Spring/Summer 2010 collection. The collection invites you to explore the quirky world of ruches and pleats with exquisite finishing, beautiful draping and lush fabrics.

Jennifer about her label: “aMuse is a gamine yet edgy fashion concept build upon playful fantasy. It lets you take a flight of fancy into a surreal dimension, where you can expect the unexpected.”

Available from the label’s newly opened shop at PARCO Marina Bay.

Spotted! Coupé-Cousu

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Click Image for more designs.

SQ and Alex are the designers behind local menswear label,  Coupé-Cousu. Their design aesthetic favours understatement over complex detailing and unnecessary embellishments. Every piece of garment they create has to marry design and function. “This practicality perhaps came from our academic background in finance and business,” Alex adds. “To us, our challenge in design is a lot about engineering and creating interesting garments while respecting the constraints and structure necessary in contemporary menswear.”

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Spotted! Pang Ai Mei

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Photography by Brendan Zhang, Milk Photographie. Hair & Make-up by Julienne Tan. Model: Brittany Jursic, Mannequin.

A freelance fashion stylist and contributor with Harper’s BAZAAR Singapore, Ai Mei, was accepted into Central Saint Martin’s 2009 cohort for BA (Hons) Womenswear, before graduating from LASALLE College of the Arts, with a Diploma in Fashion Design in 2008. Ai Mei is the designer behind the MAE PANG label, which will open its first flagship store at PARCO’s Next this April.

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UNCOVERED

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Top: Bod Mod by ELOHIM – Bottom: Escapism by Reckless Ericka

Starting today ‚UNCOVERED‛ will be Reckless Ericka and ELOHIM by Sabrina Goh’s one week pop-up store.

This collaboration between both labels, is the sequel to the Blueprint Fashion Show at the Audi Fashion Festival 2009 in May, where both labels shared the same stage.

Located at Stamford House #01-13 for one week only -7 to 13 January- Reckless Ericka and Elohim by Sabrina Goh will be retailing the Spring/ Summer 2010 collections, “ESCAPISM” and “BOD MOD” respectively.

Spotted! Michelle Wong

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Click Image for more designs.

Michelle Wong is  a 20-year-old fresh off fashion designer from the Nanyang Academy of Fine Arts. Michelle has a flair for fine tailored garments, and the featured pieces commanded some cosmic attention during the Parco Fashion Incubator contest last November.

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Spotted! Terry Yeo Chun Wei

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Click Image for more designs.

In 2008, Terry Yeo graduated from the Universtity of Huddersfields, UK with a BA(Hons) in Fashion Design. In July 2009, Terry and his two buddies -Joe Kee and Ronnie Cheng-  decided to launch the ForInSaneHuman label.

Terry about the label: “We want to create a new style that provides consumers with another option when purchasing, while providing the label opportunities to create a new fashion statement in the local fashion line. We challenge the clubbing style in both the men and ladies wear market by designing over the top, yet wearable designs. Heavy details and the unconventional cutting is the major focus of each collection.”

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Spotted! Pauline Lim

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Click image for more designs. Photo credit: Test Shoot Gallery.

Pauline Lim graduated from Temasek Polytechnic with a Diploma in Apparel Design & Merchandising, and worked on an eight-week internship at Song & Kelly. Earlier this year she received a BA Fashion Design from Lasalle, and started her own label -pauline.ning- with the Fashion Incubator.

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