by Michèle Adriaens, 19 Jul 2016 |
Pete Tong recently completed his Bachelor of Fine Arts in Visual Communication at NTU ADM, and for his FYP he decided to refresh OKTO’s identity based around the idea of a kids-only channel.
“OKTO is the free-to-air channel in Singapore that focuses on children, arts and local live sports programmes. With a wide target audience, the channel faces problems like the lack of a cohesive positioning, a weak identity and a brand architecture that is cluttered. The eventual goal of rebranding OKTO is to create an all-kids channel brand that is under the umbrella of channels within Media Corp. The brand believes in empowering children in a spontaneous and creative space for them to express themselves fully.”
by Michèle Adriaens, 17 Jul 2016 |
OAK & BINDI
LEVI’S SINGAPORE tapped six female artists to put a creative spin on their denim jacket. Featuring bold colors and fun graphics the jackets by artists ANNUENDO, LOVAGE, MIGHTYELLOW, MRYDETTE, OAK & BINDI and SKL0 sold out on Stratosphere in no time, with proceeds going to Andrew & Grace Home (AG HOME), a shelter for troubled teenage girls in the community.
You can eyeball the jackets during ATTAGIRL’s 3rd anniversary party on 30 July at BluJaz Café. Click here for full details of this event.
by Michèle Adriaens, 7 Jul 2016 |
Fariz Junaidi is the final of our GSA graduates, and he wooed us with the sumptuous poster he created for this year’s show. We emailed Fariz to learn a bit more about the poster and his Data without Numbers project.
“Data without Numbers is an experimental, multi-disciplinary approach to information visualisation where day-to-day data collected in the train stations were transformed into five interactive, fashion contraptions. These contraptions bridges a tangible connection between 2-dimensional statistical data and an immersive bodily experience for users to appreciate and understand information beyond digits and pixels. Since there is no dedicated journals or publications to the ubiquitous field of contemporary data visualisation, “Data without Numbers” was also published as a magazine publication to give a platform for academic writings, discussion and critiques revolving around the artistic and pragmatic perspective of data visualisation.”
The GSA Degree show opens in two days and runs until July 15 at DECK. See you there!
by Michèle Adriaens, 5 Jul 2016 |
Can ephemerality be a spatial experience?
Our next graduate from the GSA Interior Design program is Jason Khoo. Jason has a keen interest in realising something conceptual with spatial renderings as a medium.
About his project: “While there are art installations inspired by the theme of the ephemeral, and even social media embracing ephemeral messaging as its core, what about a space that is ephemeral? Each project attempts to conceptualise ephemerality in terms of materiality, time and lights and shadows.”
Look out for Jason’s work at the GSA Degree show which opens this Saturday and runs until July 15 at DECK.
by Michèle Adriaens, 3 Jul 2016 |
The notorious phrase: “Jack of all trades, master of none” in the design community hasn’t stopped our next GSA graduate from exploring and using different mediums when approaching communication design.
Apart from focusing on conventional design, Max Tan is involved with up and coming duo Campfire, helping with the conceptualization and experimentation of their music videos.
“This project/brief started off as an exploration of intellect and instinct in relation to creative processes. I was required to act instinctively, undertaking a series of mini projects which should lead from one to the next that would push and stretch my own approaches to generating ideas. I was asked to document my process as I move along and reflect on any issues or interesting questions that arises. As I embarked on my research, a widely used and heard phrase surfaced: “Trust your instincts.” There were, however, many who felt that this statement was fallacious. The question after; are first instincts generally bad? Each mini project presented was “hand made” (no digital imaging or photo manipulation) photographed and documented. These projects were some that I never thought would succeed as outcomes or even thought possible to execute. Acting instinctively, fighting the doubts I had along the way I moved from one project to the next, and as I reflected through each project, I concluded; Instincts do not push creativity. Doubt does.”
The GSA Degree show opens on July 9 and runs until July 15 at DECK. Check it out!