Spotted! Jonathan Elijah Wee

Jonathan is a multi-disciplinary designer who only just graduated from NTU School of art design media with a Bachelor of Fine arts (Visual communication). “I believe in the carpe diem mentality and never miss an opportunity to live life to the fullest. Of course, every hero has his downtime, so occasionally, I indulge in being an armchair warrior when the discovery channel is on.”

The featured work, Seasons in Singapore, won him bronze at the 2014 Young Guns International Awards (Student Design category) and was included in issue 31 of the Chois Gallery magazine.

“People have long marked the change in seasons through observance and celebrations. Even though Singapore is a tropical country, the chinese in Singapore still charts the seasons through the chinese almanac and celebrates the seasons through the foods eaten that reflect the changes within nature . The foods eaten corresponds to the seasons and this editorial explores the intimate relationship between foods and season, thus bringing forth the meaning of celebrating the seasons.

This editorial is divided into five major chinese festivals celebrated in Singapore, each chapter with different booklet size casading down from one season to the next, to emulate the idea of a timeline as the 24 chinese seasonal terms are being told. A moon phase icon leads the viewers from the first month to the next while the colours of the seasons guides the viewer through the different chapters of the book. The photos and colours of each chapter are connected to the senses of the seasons, bringing meaning to the design elements in the editorial.

The book also has a calendar attached that allows the viewer to chart and follow these changes. The Calendar measures 30cm (H)x 250cm (L) when unfolded, or it could be tucked behind the book, acting also as a chapter marker for each of the seasons for the book. This serves as a meaningful way to mark the seasons and take note of the changes within the nature around us, thus gives a deeper meaning to celebrating the seasons in Singapore.”

Spotted! Christine Frances Lim

Christine Frances Lim‘s Wunderkammer reveals her obsession with shiny things and curious objects. Christine is a fresh grad from the GSA BA communication design program and Cooper’s Cabinet of Curiosities is her final year project.

On Everyday Object (the study): ”As every object possesses its own meaning, exploring function as an archetype will allow us to understand the value of an object better. Each object may have the same archetype for function but they serve a very different purpose in our everyday lives. To further explain this, fixing a new light bulb and opening a bottle requires the same turning technique, yet both have different purposes. We are so conditioned around them that the disparity between the function and the value of an object has become less visible to us. To gain clarity, we can make more conscious observation to its archetype. Once we can identify the archetype in an object’s form, we can identify its pattern and manipulate them to create new form and meaning. We can say that all objects have a form of archetype within their design. These archetypes also acts as bases to create new things without us feeling alienated around them, as they tend to give more continuity.

The objects created in Cooper’s Cabinet of Curiosities offer a process and outcomes that would serve as a guide when it comes to making new things, tapping into the potential of everyday object. There are no human drawings in C. Cabinet of Curiosities to suggest an object’s use, this will further challenge our familiarity with things. The surreal yet clinical items may seem almost unreachable, yet they become so familiar again that we may operate them even visually, transcending the 2D illustrations of the objects into 3D.”

On  his Final Year Project (the outcome): ”Cooper’s Cabinet of Curiosities is a series of illustrated objects that are both absurd and provoking in narrating experiences forged from daily encounters with objects. The inquiry process employed to understand our relationship with objects is in an intermediary area of scientific research and artistic exploration of things. With introduction of the human behaviour, these objects take on a new persona while maintaining an intense relationship with their use and context.

Cooper’s Cabinet of Curiosities follows no real guidelines but rather, riding on some of the principles of how we actually do things. With favour to surrealism, these playfully illustrated objects have taken things apart so they can be put together again, and have their value re-evaluated and enjoyed. The next step is up to the individual’s perception of things.”

Spotted! Jing Yuan Lim

Today you should have a look at the info-tastic work from Jing Yuan. She’s a film graduate from poly, but after a couple of years in the field, Jing Yuan quickly realized it wasn’t really her thing and enrolled on a Design Communication course at LASALLE. Since then, her passion for Graphic Design has grown into an obsession.

“I have a keen interest in layouts and infographic design. I find infographics particularly interesting because it can help to transform what seems to be an awful lot of dull and boring information into something engaging and appealing, and at the same time, successfully conveying a message. As for layouts, I think it is an important aspect of design as it helps to set the tone and direction of a certain design. I am definitely still learning the craft and hoping to hone and improve my skills as a graphic designer each day.”

Spotted! Sandra Goh

Sandra Goh holds a Graphic Design diploma from the Nanyang Academy of Fine Arts (NAFA) and she just graduated from the Singapore Institute of Technology (SIT-GSA), majoring in BA(Hons) Communication Design. The girl’s enamoured with typography and prints and wouldn’t mind spending the rest of her life in the company of Adobe Photoshop, Illustrator and Indesign.

The Mama Shop is Sandra’s final year project done in collaboration with the SG50. “It’s objective is to evoke emotions and trigger memories of the ‘Mama Shops’ which is one of Singapore’s local iconic heritage that is soon becoming part of our history due to change and modernisation. The project showcases a self-built Mama Shop, carefully designed with many nostalgic characteristics from the olden days back in the 1940s which will guarantee you a blast to the past upon entering the installation. It is also paired with multiple limited edition collectibles and designed collaterals.”

Spotted! Kevin Susanto Ngo

NEWater Collection

Identity Collection

Choice Collection

Economy Collection

Fresh from a diploma in 3D Design (Jewelry Design) at NAFA, Kevin Susanto Ngo presents his Singapore Time-Lapse Collection which places the country’s achievements under the spotlight.

“The collection commemorates Singapore’s accomplishment in creating a decade time-lapse for the country after its independence in 1965, materializing the period by bridging the events that happened during the ten years interval. It is a comprehensive label that includes the NEWater Collection, Identity Collection, Choice Collection and Economy Collection.  Inspired by time-lapse photography, the collections act as snap shots to document Singapore journey in the continual progress of existence in the past, giving the nation a glimpse of the successful and difficult checkpoints through the ages.”

Kevin was the first runner-up for La Putri Outstanding Jewellery Designer Competition in the academy year of 2013. He was also the second place runner-up for Accademia Riaci International Art & Design Competition and awarded with Accademia Riaci Scholarship in 2014. His collections have been presented at the NAFA Diploma & Degree Graduation Fashion Show 2014 and exhibited at Singapore Jewellery & Gem Fair 2014.

 

Home Pride! L’Oréal x NUS DID



(from the press release)

For the third time L’Oréal Travel Retail Asia Pacific has collaborated with the Division of Industrial Design, NUS on Platform open to students from their second year onwards.

The theme of the first platform was: “Perfume and Cosmetics design for Men”, whilst the theme of the second platform was: “A Modular System for Cosmetics Display & Road Show”. And finally the theme of the third platform was :“to design the exhibition stand of L’Oréal (22 brands represented ) for the TFWA fair at the Marina Bay Sands in May 2015”.

For this project, students were encouraged to explore state-of the-art technologies and experiment with recycled materials to propose cutting-edge designs. The winning team has hands-on experience in the development and the construction of the project in Marina Bay Sands.

Following these three platforms, six DID students were awarded a six months internship at the
L’Oréal Travel Retail Asia Pacific office in Hong Kong. At the end of their internships, all of them received the opportunity to join the L’Oréal team as full-time designers.

The students had to take into consideration a professional brief with various variables and constraints as well as take into account the corporate identity of the L’Oreal group. The strict schedule compelled them to be ready to present their work for the respective phases of the design process. This project is also for the students, not only an opportunity to master the use of two and three dimensional tools (2D, 3D CAD and model making) but also a chance to develop their self-confidence and communication skills in presenting in a public context. L’Oréal Travel Retail received 7 strong projects which addressed the design brief.
The aim of this project is to design an exhibition stand for L’Oréal Travel Retail Asia Pacific to be used during the Tax Free World Asia Pacific Exhibition 2015, held in Marina Bay Sands Singapore.

The stand, with a height limit of four meter, covers an area of 20 meter by 15 meter. It will be located in the middle of the fair. This means that there will be human traffic on all four sides of it. L’Oréal Travel Retail Asia Pacific will be showcasing 22 brands’ products during this exhibition. It is required that each brand is allocated a discussion area and gets an equal amount of exposure. The design also has to include three meeting rooms, each with a capacity of 10 people.

To achieve the requirements, a modular system was implemented. The exhibition is mainly made up of 19 modular structures, each representing a different brand. On the inside of each modular structure, there is an internal product display area and a discussion area. This ensures easy access to products during discussions. On the outside, each modular structure has its brand’s logo engraved on the facets. External product display was also attached to the outside of the modular structure to facilitate meetings held outside it. By strategically arranging the modular structures, three galleries were created. The exhibition stand design ensures that all the modular structures can be seen from outside the stand. As such, each brand’s engraved logo is exposed to viewers outside the exhibition booth. This is also a representation of L’Oréal’s leadership status in the beauty industry.

Inside the exhibition, visitors are also able to see the engravings of the logos on the other side of the modular structures. This helps in the straightforward identification of each brand. The main circulation is a walk-through of the three galleries, made up of the modular structures. The secondary circulation is in the middle of the exhibition stand, where informal meetings can be held.

The exhibition booth is also designed in such a way that people on the outside has an idea of where the meeting rooms and each brand is.

Spotted! Alan Chong

Alan Chong is a Bachelor of Fine Arts in Visual Communication from Nanyang Technological University. He is currently pursuing a Masters of Arts (Research) and his research areas include Daoism, I-Ching, Chinese Metaphysics and culture.

“Besides doing research projects, I am passionate about design and illustration. I am also a nature lover and draw inspiration from plant and cellular graphics.”

Alan’s final year project, titled Fengshui for Shrinking Spaces in Singapore will give you tips on how to Fengshui your home.

Alan: “Fengshui’s techniques and principles have adapted over the years to assist people in selecting an ideal site for settlement and dwelling. For example, ancient Chinese settlers prefer a mountainous range surrounding their dwelling to create a zone that traps heat while preventing cold winds from overwhelming them. Extending its practices now, contemporary Fengshui is about creating a comfortable space by balancing excesses while uplifting the energy of the house to promote family harmony and productivity. This leads to better living and a happier life. A comfortable space is composed by various factors such as sufficient lights, colors, placement of furniture and the direction we are sitting or facing. This project seeks to focus on one of the aspects of Fengshui – the placement of furniture in the context of shrinking spaces in Singapore.

Many existing published materials are too colourful and confusing for those whom are looking to understand the subject of Fengshui. Therefore, I have used grey color primarily as a concept to help focus on the art of placement based on Fengshui principles.”

Spotted! Siow Jun

Siow Jun graduated from Orita Sinclair with a distinction in Design Communication earlier this year. He is currently pushing pixels at a social media agency. On his inspiration and aspirations, Siow Jun says: “I am obsessed with geometry, minimalism, vector illustrations, infographics and visual puns.  One day, I would like to work as a full-time editorial illustrator …”

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