Home Pride! L’Oréal x NUS DID



(from the press release)

For the third time L’Oréal Travel Retail Asia Pacific has collaborated with the Division of Industrial Design, NUS on Platform open to students from their second year onwards.

The theme of the first platform was: “Perfume and Cosmetics design for Men”, whilst the theme of the second platform was: “A Modular System for Cosmetics Display & Road Show”. And finally the theme of the third platform was :“to design the exhibition stand of L’Oréal (22 brands represented ) for the TFWA fair at the Marina Bay Sands in May 2015”.

For this project, students were encouraged to explore state-of the-art technologies and experiment with recycled materials to propose cutting-edge designs. The winning team has hands-on experience in the development and the construction of the project in Marina Bay Sands.

Following these three platforms, six DID students were awarded a six months internship at the
L’Oréal Travel Retail Asia Pacific office in Hong Kong. At the end of their internships, all of them received the opportunity to join the L’Oréal team as full-time designers.

The students had to take into consideration a professional brief with various variables and constraints as well as take into account the corporate identity of the L’Oreal group. The strict schedule compelled them to be ready to present their work for the respective phases of the design process. This project is also for the students, not only an opportunity to master the use of two and three dimensional tools (2D, 3D CAD and model making) but also a chance to develop their self-confidence and communication skills in presenting in a public context. L’Oréal Travel Retail received 7 strong projects which addressed the design brief.
The aim of this project is to design an exhibition stand for L’Oréal Travel Retail Asia Pacific to be used during the Tax Free World Asia Pacific Exhibition 2015, held in Marina Bay Sands Singapore.

The stand, with a height limit of four meter, covers an area of 20 meter by 15 meter. It will be located in the middle of the fair. This means that there will be human traffic on all four sides of it. L’Oréal Travel Retail Asia Pacific will be showcasing 22 brands’ products during this exhibition. It is required that each brand is allocated a discussion area and gets an equal amount of exposure. The design also has to include three meeting rooms, each with a capacity of 10 people.

To achieve the requirements, a modular system was implemented. The exhibition is mainly made up of 19 modular structures, each representing a different brand. On the inside of each modular structure, there is an internal product display area and a discussion area. This ensures easy access to products during discussions. On the outside, each modular structure has its brand’s logo engraved on the facets. External product display was also attached to the outside of the modular structure to facilitate meetings held outside it. By strategically arranging the modular structures, three galleries were created. The exhibition stand design ensures that all the modular structures can be seen from outside the stand. As such, each brand’s engraved logo is exposed to viewers outside the exhibition booth. This is also a representation of L’Oréal’s leadership status in the beauty industry.

Inside the exhibition, visitors are also able to see the engravings of the logos on the other side of the modular structures. This helps in the straightforward identification of each brand. The main circulation is a walk-through of the three galleries, made up of the modular structures. The secondary circulation is in the middle of the exhibition stand, where informal meetings can be held.

The exhibition booth is also designed in such a way that people on the outside has an idea of where the meeting rooms and each brand is.

Spotted! Alan Chong

Alan Chong is a Bachelor of Fine Arts in Visual Communication from Nanyang Technological University. He is currently pursuing a Masters of Arts (Research) and his research areas include Daoism, I-Ching, Chinese Metaphysics and culture.

“Besides doing research projects, I am passionate about design and illustration. I am also a nature lover and draw inspiration from plant and cellular graphics.”

Alan’s final year project, titled Fengshui for Shrinking Spaces in Singapore will give you tips on how to Fengshui your home.

Alan: “Fengshui’s techniques and principles have adapted over the years to assist people in selecting an ideal site for settlement and dwelling. For example, ancient Chinese settlers prefer a mountainous range surrounding their dwelling to create a zone that traps heat while preventing cold winds from overwhelming them. Extending its practices now, contemporary Fengshui is about creating a comfortable space by balancing excesses while uplifting the energy of the house to promote family harmony and productivity. This leads to better living and a happier life. A comfortable space is composed by various factors such as sufficient lights, colors, placement of furniture and the direction we are sitting or facing. This project seeks to focus on one of the aspects of Fengshui – the placement of furniture in the context of shrinking spaces in Singapore.

Many existing published materials are too colourful and confusing for those whom are looking to understand the subject of Fengshui. Therefore, I have used grey color primarily as a concept to help focus on the art of placement based on Fengshui principles.”

Spotted! Siow Jun

Siow Jun graduated from Orita Sinclair with a distinction in Design Communication earlier this year. He is currently pushing pixels at a social media agency. On his inspiration and aspirations, Siow Jun says: “I am obsessed with geometry, minimalism, vector illustrations, infographics and visual puns.  One day, I would like to work as a full-time editorial illustrator …”

Banner Shuffle: Momshoo

“Showing in the banner are items from our ‘rejects’ box – random handmades from before the Momshoo brand, prototypes that never made it to a sale, unexpected results from mistakes, and some half-made items. A reminder to ourselves to keep experimenting and that mistakes and imperfections are beautiful too!” – Shu Ning, Momshoo.

Momshoo is a mother-and-daughter craft duo. Together, they design whimsical creations using traditional techniques of hand-sewing and knitting.

Project Plug! #FOOD Zine

Ben Koh’s new project is a mix of clean design and a soft palette, and documents our love for food.  “An ode to a nation obsessed with eating, #FOOD is a celebration of Singapore’s great culinary heritage. This 20-page zine is self-published on an inkjet printer using water-resistant pigment ink. A sequel featuring Malay and Indian food is being planned.” – Ben, The Little / Little Co.

Grab your copy at HAYSTAKT.

The Rox & Paper Brooches

Boy oh boy, check out this super nice collection of retro style brooches. Call me a sentimental geek, but the featured series most definitely sparks a wave of nostalgia.

Rox & Paper brooches are limited in quantity and laser-cut from quality acrylic. Each piece is an original artwork which is then made into a unique, fun and highly wearable pin. The colorful designs make a happy statement to your outfit and inject that element of youthful joy to your day.”

Roxanne’s brooches will be on sale at The Local People ‪#‎T8DECK‬ Art Market. You can go down on the 30th of May to schmooz around and to bring back your favourite(s).

Spotted! Shannon Lim

Nice work from Temasek Polytechnic graduate Shannon Lim, a (dixit) “non-award winning designer” skilled in the art of Visual Communication.

How much do we know about Shannon? Not much, but we suggest to navigate your way around his website and take in the rest of his wonderful work.

Somewhere Else x GU Capsule Collection

Further

Raconteur

Dharma Bums

Tomorrows

Design Studio Somewhere Else‘s range of graphic t-shirts for Japanese retailer GU is out, and the designs are fantastic.

(from the press release)

“Each graphic is distinct and separate from the others, but the cohesive applied colours tie the collection together. The photos used on the shirts are snippets of  founder Yong’s travel photos, chosen to complement the typography, but ultimately left to the shoppers to interpret. Each chosen word and design captures a different facet of the Somewhere Else design studio, and reflects their constant yearning to push forward.”

Further captures Somewhere Else’s attitude about always wanting to move further and beyond the status quo. Raconteur sums up what the studio wishes to be able to do when they’ve arrived somewhere else. Dharma Bums is in reference to Jack Kerouac’s novel about seeking balance in life, which the studio aims to do. Tomorrows is in relation to Somewhere Else’s modus operandi — “anywhere but here and now”.

The unisex t-shirts come in 3 different colour ways and are available online at www.gu-japan.com. Nice!

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