Coup de Coeur by Cody Chua

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Time is on your side with these automatic watches from Coup de Coeur. Founder Cody Chua loves horology, a passion that began at a young age.

“I love the intricate world of mechanical movements but they often come at exorbitant prices. With Coup de Coeur, I wanted to create an affordable and sound alternative,” Cody tells us.

The brand utilises the 24 jewels Japan automatic movement and has a triple-hand date function. Add a swap-out-the-strap option to it and you’ve got yourself a time-telling piece that isn’t going to break the bank.

”Watches need a personal touch, which is why I keep swapping the straps on my watches. It is not that easy to find a leather craftmaker in Singapore. And when you do, the prices are high, reason being that leather straps cater to watches for the high-end market. It makes sense of course that people who purchase high-end watches are willing to spend 10% of the total value of the watch on the strap.”

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