Pete Tong recently completed his Bachelor of Fine Arts in Visual Communication at NTU ADM, and for his FYP he decided to refresh OKTO’s identity based around the idea of a kids-only channel.
“OKTO is the free-to-air channel in Singapore that focuses on children, arts and local live sports programmes. With a wide target audience, the channel faces problems like the lack of a cohesive positioning, a weak identity and a brand architecture that is cluttered. The eventual goal of rebranding OKTO is to create an all-kids channel brand that is under the umbrella of channels within Media Corp. The brand believes in empowering children in a spontaneous and creative space for them to express themselves fully.”