(from the press release)
ACTUALLY has teamed up with local label MASH-UP to produce an exciting capsule collection in support of Pink Dot SG and the Freedom to Love. The two brands have joined creative hands to create a range of quirky items such as tote bags, t-shirts and caps featuring Pink Dot SG’s adorable and instantly recognisable mascot, Pinkie.
This mini collection showcases the different faces of “Pinkie”. Mash-up has chosen the crown in the design, because regardless of race, religion, gender, social status or wealth, we are all able to put on the crown and feel like a king or queen.
The collaboration is truly an explosion of colour, celebrating life. The design also mirrors MASH-UP Spring Summer 2016, giving a vibe of nostalgia, playfulness and innocence – which adults usually forget and instead choose hate & discrimination.
The collection will available at Actually, #03-18 orchard gateway from 2 May onwards. Proceeds from the sale of the collection will help to cover the costs of running the event.