Sandra Goh holds a Graphic Design diploma from the Nanyang Academy of Fine Arts (NAFA) and she just graduated from the Singapore Institute of Technology (SIT-GSA), majoring in BA(Hons) Communication Design. The girl’s enamoured with typography and prints and wouldn’t mind spending the rest of her life in the company of Adobe Photoshop, Illustrator and Indesign.
The Mama Shop is Sandra’s final year project done in collaboration with the SG50. “It’s objective is to evoke emotions and trigger memories of the ‘Mama Shops’ which is one of Singapore’s local iconic heritage that is soon becoming part of our history due to change and modernisation. The project showcases a self-built Mama Shop, carefully designed with many nostalgic characteristics from the olden days back in the 1940s which will guarantee you a blast to the past upon entering the installation. It is also paired with multiple limited edition collectibles and designed collaterals.”