Beyond Packaging by Siow Han Sheng

Today we applaud the final year project of Han Sheng, a graduate from The Glasgow School of Art. Beyond Packaging is primarily a campaign video aimed at creating social awareness for the excessive use of packaging, all  for the sake of the people we love …

“I make use of a familiar packaging that consumers discard daily as a vehicle to convey the message. Knowing that humans tend to protect what they love, know and understand, my campaign is centered on loved ones. It recognizes that consumers may regret not taking action to protect and renew our environment while they still can. Through this campaign, I encourage that although people cannot put a stop to harm, they can definitely play a part by reducing the impacts for their loved ones. I make use of multiple advertising platforms, and with the aid of Augmented Reality (AR), the user will undergo various sensory experiences through their hand-held devices.”

Han Sheng recently bagged the Student Design Award at the 25th Singapore Design Awards 2014. Other works by this multi-faceted creative include The Survival Cookbook and a collaboration with Changi Airport Singapore for the World Migratory Bird Day (WMBD) campaign.




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