Spotted! Cheryl Chu

Smart Pet

Housepool

Shoppink

60s day

One of the students to look out for ahead of The (NAFA) Grad Show which opens tomorrow, is 22-year-old BA (Hons) in Graphic Communication graduate Cheryl Chu. Cheryl dreams of using advertising to make a difference in the world and that was the subject of her dissertation, “Can advertising make the world a better place?” Her answer is a firm yes.

We hooked up with NAFA and were told that the girl’s socio-conscious work has propelled her into the international limelight, with recent wins at the D&AD Young Blood Awards 2014 with ‘Housepool’ and ‘Smart Pet’, mobile application concepts designed to encourage users to reduce energy usage through a social media platform and a game to nurture an eco-conscious generation.

Besides these two campaigns, Cheryl’s portfolio is also chockfull of other projects for social enterprises and not-for-profit organisations, such as the Breast Cancer Foundation and Lien Foundation. The Lien Foundation project was Obitcheery, an initiative to change people’s perceptions of obituaries and of death, an opportunity to remember fondly of the deceased. Meant to be an obituary written by a person before his/ her death, the obituary can then be folded into the shape of a crane to symbolise the legacy he leaves behind.

Cheryl’s portfolio has also recently bagged her a trip to New York to compete with 23 other advertising students from around the world for the Portfolio Night award.

Check out this and more terrific work at The Grad Show which opens tomorrow and runs till 21 June at Galleries 1 & 2 and Lim Hak Tai Gallery at NAFA Campus 1.

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