Project Plug: Goodcraft by Neighbourgoods

Images by Jovian Lim.

Every time Neighbourgoods pops out a new project we’re all like “Yeah man, that’s awesome!” Well my words exactly (again) since first getting wind of their ‘Apron’ project.

James Teo, Neighbourgoods“About 2 years ago, when Fahmy (FIN) showed me the aprons that he made, I was blown away. We kept saying that we should collaborate to make something that puts craft and aprons together. Fast forward to early 2013, we decided to dive head-on into putting together a show simply as reminder of the importance of craftsmanship. It’s great that there is a lot more talk and respect given to craft, but in a world that worships things done fast and cheap, total focus on practising a craft can really be a hard thing to do. So Goodcraft was conceived.”

Why an apron? “As the craftsman works, the apron protects the wearer and carries the different tools and accessories unique to their craft. The apron bears the marks of the craftsman’s daily activities, habits, and methods over time. It speaks not only of what they do, but who they are.”

Besides the Goodcraft show apron, they invited eight creatives to customise a blank canvas apron for their Goodcraft show. Here’s a peek at the customized pieces to whet your appetite for the upcoming Goodcraft show which opens Friday and runs until 3 November at the Dwelling Concept.

“It’s about take the time to refine, hone and perfect your skills or an object – it’s about obsession and passion.” – Stolen.

“Honesty to material yet being able to use them in a refreshing way.” – Bureau.


“Craft means something that will take years to master. It is something that can be part of your life. It needs focus, love, and intention. It is dependent on how skilled your hands are, your mental stamina and, a lot of the time, on your mood. I believe there is no finishing line when it comes to craft… If the piece is made with love and care, the owner or use can have thousands of conversations about it and that same energy would spread.” – Sabotage.

“Pure intention in the concept, intention and process.” – Christopher John Fussner.


“Craft – an oft-misquoted and abused word. At the heart of it, it means to me the act of making something beautiful by hand, controlled only by the human mind. Machines and tools are supposed to be but conduits of our creativity.” – Ed Et Al.

“Great ideas have to be accompanied and complemented by craft that understands the vernacular and accentuates the crux of a body of work…The passion for craft develops my character in being honest to myself and my work. This is what constantly drives me to improve as an illustrator.” – MessyMsxi.


“Craft means knowing the trade inside out, understanding the tools of the trade than the trappings and the drama of the occupation.” – Hounds of the Baskervilles.

“Craft is something that I try to work on everyday. It’s my point of departure and sometimes, arrival. In some cases, it comes after art but I don’t think you can have one without the other.” – Speak Cryptic.

For more information about the craftsmen and their craft, visit the Neighbourgoods page.

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