Spotted! Kai

Kai is a fresh grad from Singapore Polytechnic, with a Diploma in Visual Communication and Media Design. A Senior Copywriter at the Student Agency, she is big on ideas with a passion for writing and advertising. “Like every fresh graduate, I’m a fully charged battery with too much energy. I’m overly optimistic, hungry for ideas and always looking for a problem to fix.”

With the featured project, Kai hopes to reinforce some of the commuter etiquette that has been lost over time. “The retro styled illustrations are part of Something Good, a campaign that aims to inspire commuters to display a better etiquette on trains by bringing back the good old times when people appreciated the simpler things in life.”

Really nice!

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