Feiyue x Artist Interventions

To celebrate their launch in Asia back in July, sneaker brand Feiyue tapped seven rather amazing local artists, in creating mobile art installations inspired by their shoes and brand philosophy.

The collabs were curated by Kult, and the participating artists include shoe customizers SBTG and Hypethetic, interactive design studio Arcade, creative agency Assembly, graphic artist Mojoko, and illustrators Mindflyer and Zxerokool.

The seven artists were also given a pocket-sized Flip HD video camera to document their process, and the videos were then compiled into a mini documentary, which you can watch here.

The installations will soon be touring throughout Asia. Sneakers have never looked so cool!

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