Crafty 2010, An Artistry-Focused Conference

An oft-overlooked tool, our hands allow us to explore the mind through the process of creation. Crafty 2010 -produced by Anonymous and curated by art director Felix Ng– emphasizes the importance of making, shaping, and becoming wholly involved with what we are creating.

Crafty draws inspiration from Richard Sennett’s ambitious look at craft, and his belief that “Making is thinking”. Today’s pragmatic culture often leads us to ignore the essential dialogue between hand and head—a vital part of problem solving, developing real skills, and the foundation of modern civilization.

A computer-free event, Crafty examines the fundamentals of the creative disciplines through hands-on activities and a cast of remarkable industry professionals. From design to art and advertising to specialized print techniques, Crafty explores the process of crafting a concept from beginning to end using basic techniques we often skip through the aid of technology.

The one-day conference which will be held at LASALLE on October 9, will gather some of the creative industry’s craftiest visionaries. Presenting 20-minute talks, they will share insights culled from extensive experience with hands-on production and turning visions into reality. Here is the line up of confirmed speakers: Official Manufacturing Co., The Glue Society, Adrian Chan (BBH), B.A.L.L.S, Grace Tan (kwodrent), Larry Peh (&Larry), Michael Lee, Sean Lam (Plate), + 01 Secret Speaker.

Supplementing the conference will be a 40-page Crafty Paper, featuring a foreword by Thinking For A Living founder Duane King, as well as speaker profiles and interviews with 15 extraordinarily talented individuals from around the world.

Click here to get your tickets now. Registration includes a copy of A Crafty Paper and access to the Conference after-party.

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