Yong Ping Loo is a graduating Singaporean at London College of Communication, from the Graphic Media Design course. Yong Ping recently made a strong statement at the 2010 D&AD Student Awards with his work titled Disappearing Cities, which won him an entry in the D&AD Annual.
In this year’s Moving Images category, students were given the challenge to work around the theme of mankind’s fascination with city living. The objective was to explore the concept of ‘The Disappearing City’ through storytelling, with a work of moving image at it’s core.
Yong Ping about his entry: “The short film shares the personal reflection of a young girl who prefers the online/ digital world to the physical natural world. At 16 Million strong, kids between the ages of 2 to 11 years old are the fastest growing online population to date. We are witnessing a disappearing generation who are slowly but surely transferring their existence online. The film is extended into another medium in the form of children’s shoes left empty and isolated around London in places where children used to play (playgrounds, parks). Thus, transforming the short film into an educational piece which addresses the issue of children spending too much time in an online virtual reality.”
Yong Ping’s film was also translated into an ambient ad, images of which can be found here.