Spotted! Ownmuse

Juang and Johanna graduated from Temasek Polytechnic with diplomas in Apparel Design and Merchandising.  Friends of ten years and counting, they are somewhat different in terms of personal style and character, but when it comes to design, they share one vision. “We understand each other, like leather and lace, or Shaggy and Scooby,” Juang quips.

“We got wind of the fashion incubator project while flipping through the pages of Urban,” Johanna explains. “That was the perfect time for us to kick-start our careers in fashion. It’s been eight months since we set sail, and two months since the opening of Ownmuse, and we still have truckloads of love for each other and barrels full of passion for our label.”

“We absolutely love vintage pieces but we are also intrigued by the simplicity and sleekness of modern fashion,” Juang continues. “Therefore we seek to create designs that are a balance of both modern and vintage, both bold yet feminine. As this is our first collection together, we decided that is was only apt to represents the both of us. The pieces reflect our dreams, struggles, love and freedom, our journey to becoming a significant name in the world of fashion.”

Inspired by the streets and monuments of Paris, the girls have translated these images into design elements such as cutouts, intricate beading, and a palette of soft pastels. Expect to see intricately cut out crop tops, full high waist chiffon skirts, beaded rompers, pleated chiffon blouses and sleek paneled maxi dresses.



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