Spotted! Yvonne Chua

Yvonne Chua is a  recent graduate from the Industrial Design course at NUS. “I entered this course because I believed that design could bring joy in life, and I still believe it should,” Yvonne explains. “Learning to design, I’ve learned that different kinds of joy affect different people; that there are a lot of hidden joys out there. And so sometimes it’s more about how to find them and make them discoverable rather than trying to create a new ‘joy’.”

About the design: “The vase was a result of a workshop with Hans Tan Studio, attempting to redefine and re-conceptualize a ‘common’ vase. One definition: “A vase creates space”.  A vase of flowers is a spot of colour in the room, a bit of life, and maybe joy. But do we necessarily need physical objects to fulfill that purpose? Maybe a shadow, changing as light changes in the room, and forming, magically, a familiar shape can serve to bring just as much interest.”

  • colin

    love it

  • BoonCh

    love it?
    Are you kidding or is it just Singaporean supporting other fellow Singaporean?

    Most students studying Industrial Design in NUS will end up doing other things
    except design a product…

    This girl will soon found out the truth about the competitive world of product design industry that design is more than just a ‘overhype’ NUS design degree

    The matter of fact of all the years, the existence of NUS industrial design.. only 1 or 2 NUS Industrial design student really make it to design a product…

    Either they are being taught in school the wrong things or simply that they got no talent at all….

  • Hung Yi

    WOAH. F-ed up english man. Are you an NUS student?

    What a disgrace.

    You must have sucked really badly as a industrial designer.

    No wonder so sore.

    And bitter.

    Why? Is it because you have zero creativity? Or no talent at all?

    Get a life man.

  • Jack


    Not siding with anyone here
    but you gotta agree with Ah Boon

    Firstly, you gotta be in the industrial design industry to understand
    that it takes more than a degree, you really do need talent.

    Secondly, when Singapore became a global city, it expose Singaporean talent as mediocre.
    Partly due to our educational system that hard work, memory and elitism doesn’t usually equal to talent, creativity and intelligence

    How do you measure talent?
    Look around in the internet and you find Singaporean fall sort….

    and this is the reality in SIngapore

  • Ping

    keep doing what you're doing, well. and ignore the haters

  • yvonne

    wow that's an unexpected sudden barrage of comments. thanks hungyi! colin and ping.
    anyway i have no doubt that it takes more than a degree to do industrial design, (or most other professions in fact) talent, passion, intelligence and persistence are usually necessary. now is probably the time we'll find out how much of each we have and where that takes us. it's a long road ahead, good luck to all trying to find their way!

  • Bullcrap

    well,for your case yvonne, good luck!!
    you really need alot of it!!
    let face the facts here…
    your work looks like a DNT project in secondary school.
    with the description that redefine and re-conceptualize bullshit!
    In the real working world, you dont have hungyi, colin or 'Singaporean help Singaporean' to back you up!!

    where most SIngaporean artist and designer eventually become a salesman…

  • ChairmanMao

    heheheh, are you refering it to yourself?

    The way that you type sounds like you come from China.
    Maybe we all should learn China English so that we can sound like a designer.
    Cos most of the products are manufactured in China anyway…
    Instead of learning how to design well, we should learn how to speak China English so that we can have the design manufactured and mass produced…

  • HaroldD

    WhoAaaa…. dude, that harsh!
    But somebody needs to tell them this before
    they start blaming the government and the foreign talents..
    The problem doesn't lies on the government…
    the problem lies on the Singaporean talent themselves!!!

  • Derek

    Hans Tan Studio??

    Isn't he's the guy who got a design scholarship to Holland?

    LOL! Isn't it too early to set up a company without any experiences?
    and designing useless gifts and junk?
    its like the blind leading the deaf…

    That goes the tax payer's money on that scholarship

  • B.

    The invisible made visible because of intervention of light in its inherent environment made me think of Mr Barthes 'Pipe'.
    and it's simplicity makes me smile.

    I'm sorry I have little more to offer beyond words of appreciation.

    Beautiful idea.

  • colin

    come on that is brutal, dont get personal. everyone has their take on design. hans design may be more conceptual, but not useless gifts and junk. try to understand the thinking behind his works

  • colin

    i beg to differ. there are lots of talent from NUS. take example outofstock design, donn koh, studio juju. The works of NUS students may not as widely publicized as the other design schools, that does not mean we have no talents. Im sure BoonCh is not familiar with the NUS industrial design program.

  • Rohan

    Define lots of talent? hahahahahaha
    who are we kidding?
    Are you in the Industrial design industry?

    The fact that NUS have the best connections, partners, platform with the industry leaders (phillips, creative, SFIC, etc) … none usually make it as a real Industrial designer who design a product!

    Usually they lasted for 3 months or so before they got the boot…
    even if they are still in the industry, they are most probably be doing ‘engineering’ (someone else design), UI, graphic design, or ‘the ‘fillers’ (unimportant) of the design department’ instead of designing a product…

    NUS Industrial design graduates redefine mediocre!

    Even when they got a headstart in their career
    with the help from the media, school and industry leaders…
    they still able to come out with an excuse?
    “can means can, cannot means cannot!”

    The school (NUS) have done enough!
    The problem isn’t the school…. the problem is the graduates!

    you dont believe?
    do some research on the past industrial designers of NUS
    and you be amaze who are the real ‘designers’ in Singapore

    because at the end of the day…
    talent prevail over hard work and bullshit design presentation!

  • Hung Yi

    ChairmanMao I don't see how your english is any better than mine.

    “refering it to yourself?”

    Please do a grammer AND spelling check before you click post as.

    And it's also because of people like you, Chinese people get such a bad reputation.

    Go back to hole you crawled out from.

  • Hung Yi

    Jack you have to understand the situation of designers in Singapore.

    It is precisely because the industry is not matured enough to understand the importance of design and the value we as designers can potentially contribute, are we relegated to doing mediocre shite in mediocre shite companies.

    No matter how talented we are, or how capable we are as designers, so long as the industry doesn't see the need for people like us, then we will and always be considered useless.

    That's possibly one of the many reasons why Hans and a good number of other designers have moved on and stayed away from industrialists; because we cannot realize our full potential in places like these.

    All we are as designers are nothing more than brainless fucks doing brainless modelling and renderings for more fucked up shite that needs to get pushed into the market.

    Look beyond the practical, and appreciate the thinking behind works like the one you see above.

    Then you will finally understand what we are about.

  • Hung Yi

    Rohan I don't see how your reply is any more talented than a three-year-old kid banging random letters on a keyboard.

    Please use a little bit of brain power before ranting and lamenting how talent-less NUS graduates are.

    BTW, are you also a product of Singaporean tertiary education?

  • Hung Yi

    Bullcrap you ARE bullcrap.

    I don't know how you can think up such a bullcappy reply for Yvonne.

    And you obviously failed DnT back in secondary school.

    Use your brain more than you use your fingers please.

  • Jack

    Sorry, I do not understand what you are talking about.
    Talent is not just about creativity and ideas but it is also about skill sets.
    Like i said before, look around the coroflot, do a research, google, linkedin or whatever…..

    Do you notice that most Singaporean (a few) who have a strong skillset are designers.
    compare the skillset with yours… are they on par?

    In the competitive world of design, what makes other designers willing to listen to an idea when you don't possess a strong skillset?
    Its not just talking shit but also doing the 'shit' well too!
    cos anyone can talk 'shit!'

    Don't get confuse with design entrepreneurs and design consultancies
    Design consultancies have regular clients (industrialist) to depend on….

    But design entrepreneurs are those who couldn't find a job, set up thier own and rely on the government support (etc, spring singapore)… and most probably they wouldn't last for the next 5 years…

  • Rohan

    I'm not Singaporean
    I'm one of those who being referred to as 'stealing Singaporean jobs'

  • allan toh

    well jack, at the very least your so-called ‘design entrepreneurs’, have the courage to take the risk to carve their own career out when they are young. that’s just the very initial step. whether they are sustainable, able to make money etc, it depends on many other factors- marketing themselves, building contacts, business plan, style etc. sustainability no longer depends on just design talent/skillset. we’re talking abt design as a business. but that entrepreneurial spirit is the first step. the urge to chase their dreams. look at history records- in science, einstein was reported as not being that smart, but cos he had a belief to chase his dreams, he tried and failed countless times, just for that one chance of success which he belief is possible. in design, look at Apple. their creativity stems from that dream of a cool, edgy lifestlye product, doing things that’s never been done before. selling lifestyle n making fuctionality the prerequisite, compared to previous technology heavyweights who focusses to sell technical specs. 
    dreams is what sells. but what sustain is the fuctionality of the product- this we have to give huge credit to the mechanical and software engineers who have worked hard to make it a good product. anw, it’s a matter of choice. you cant fault someone for their belief n their dream to succeed. In places like singapore, where cost of living is relatively high, there’re lots of people who are forced to be practical, especially if they have family/other commitments and responsibilities. but practicality contradicts the notion creativity to be frank. in a competitve world, it’s design uniqueness and creativity that fuels the ‘dream’ that’s often been used by marketeers to sell products. idea is the most valued, and this is supported by skill set. bosses r usually thinkers, workers are usually the ones wif the skill set. 

    and to all the above who faults yvonne or hans for their design, please give them a break. whether the design is good, it’s subjective. what’s for sure is it’s an addition to the variety of designs in the world, and adds to the library of designs on the net the next time someone wants to source for inspiration. =)


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