Spotted! Sigeren

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It started in May, with four friends from the Temasek Design School — Aaron, Donson, Kaysee and Joanna. The four were really keen to introduce a different approach to fashion, and so Sigeren was born. Own designs, affordable pieces,  body type customizations and reinterpretations of local and old-school icons, are at the essence of the brand.

Aaron about Sigeren: “We were inspired by Vivienne Westwood’s quote in the AFF 2009 show video — To be a good designer, you must appreciate the past to understand the future. I think this aptly describes our design standpoint: taking what we know and what is a part of the history of our surroundings, and making it new and refreshing. Fashion always comes in a full cycle, so while everyone is trying to join the race to become the most groundbreaking designer, we are taking the road less traveled and looking to our past, for our future.”

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