Spotted! Samantha Ong


21-year-old Samantha Ong, graduated with a Diploma in Visual Communication from Temasek Polytechnic in 2008. She designs for passion, enjoys corporate identity and branding and loves photography. “I seek inspiration from daily life, objects,  architecture and even nature,” she adds. “I am constantly upgrading myself and I am a perfectionist in everything I do.”

For her final year project, Samantha worked closely with the National Parks Board (NParks) on a brand identity for the Park Connector Network (PCN), which included a logo, brochures, banners and environmental signage.

“The challenge was to create a cohesive, memorable and versatile identity for the NParks Park Connector Network (PCN), which would create excitement among Singaporeans,” Samantha explains. “Keeping in mind the objective to bring people closer to nature, I came up with the concept to convey connectivity and completeness throughout the green network. The four individual brochures represent the four regions (North, South, East, West). When they are put together, they form the map of Singapore.”

Samantha’s PCN work clinched second prize at the 2008 International Design Awards (IDA) in Los Angeles. Back home, the brochure for the completed 42km eastern loop of the PCN was launched last year.



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