Spotted! Yilin Lu


Paperdoll Collection. Click image for more views.

At little while ago, I met the lovely Yilin Lu from upcoming label Yumumu. She was wearing a dress which was so fresh, pretty and sunny that I was instantly smitten. That alone was reason enough for me to go and check out her recently launched website.

Yilin graduated from Slade School of Fine Art in 2004, and is currently teaching Art in a public school. “My lack of formal training in fashion allows me to present a fresh take on garment-making,” she says. “My fascination with fashion began when I realized that everything that fashion stands for is overrated and underrated for very different reasons.”

Yilin enjoys moulding, draping and sculpting garments that bring alive the peculiarities of the wearer, drawing her inspiration not from fleeting trends but shifting ideas that are often overlooked. “Fashion designs are usually first conceived flat on paper. My Paperdoll collection (above) strives to retain that flatness. I’ve tried to avoid distender of any kind – pleats, gathers, etc. – to emphasize the intrinsic flatness of fabric, so much so that they have come to resemble the flatpack lifestyle we are familiar with. The simple form is reminiscent of the shift dresses of the 60’s. I am fascinated by how the flat garment radically transforms as it falls against the contours of the human body.”


East Asian Misfits Collection. Click image for more views.

About her label: “Yumumu is Mandarin for ‘Rain, Wood, Wood’. The three Chinese radicals come together to form the ‘lin’ character of my name. Their elemental nature echoes the undated appeal of the designs. Also, I like how it sounds like the mumblings of our universal language – babytalk.”

Yilin will be opening a showroom at her studio in Little India from 6 September onwards. Click over to her site for more details.



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