Modus Transposition Virus: Humoral 315

by Michele, 31 Jul 2008

mtvvirus.jpg

Click to view the video.

Two students from the Temasek School of Design won this year’s coveted D&AD Student of the Year Award, beating off international competition. The D&AD Student Award is a prestigious competition, identifying the best emerging creative talents within design, advertising and communication from institutions around the globe. In their 30th year, this is the first time a team studying outside of the UK has won the top creative prize. No small honor considering the breadth of competing talent.

Reinald Chee Weng Pin (Interactive Media Design graduate) and Jason Feng Jiesheng (Moving Images graduate), won the “Yellow Pencil” for their work entitled Modus Transposition Virus: Humoral 315, a boundary-pushing creative response to MTV’s brief: “MTV is a virus. What does it look like, how does it behave and where does it invade?” The work is a multi platform installation involving a short film, an interactive installation and a fully designed CD give-away kit containing interactive applications to help market the campaign.

For a full list of winners, visit the D&AD site.

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