Cheah and Derryah, the designers of the Style Damsel label, embrace the challenging curves of a woman’s body by creating streamlined garments that are as body-conscious as they are practical and playful.
Cheah about the design (above), ” The Midnight Blue Frills is made from premium classic midnight blue cotton voile, and it’s flattering silhouette highly compliments the womanly figure. The feminine cascading frills fuse with the primp Mandarin collar to inject a dose of elegance and sophistication into the soft, flowy dress. The V-shaped style-line, and matching sash that finishes off in a sweet bow brings any wearer from corporate-chic to a ladies’ nights out in a snap.”
Derryah about the label, “In essence Style Damsel fills the untapped gap of ‘growing ladies’ – these are young, dynamic women who joined the workforce not too long ago and are experiencing difficulties in finding suitable corporate wear with a tinge of zest and character that can exudes their own sense of identity. We also have Style Guni™, which is in essence a local collection and a resale point for all stylish used and unused merchandise. It also allows aspiring local designers to place their unique artwork in our portal. On a lighter note, we run a blog which is deeply fashion-centric, providing you with your daily dosage of fashion food, quick peeks into fashion shows, and applauding good fashion when credit is due – nothing short of a fashion hag.”
Spotted! is a digest of fly work by fresh off creatives.