Jimmy Tay’s Creative Reveries

Graduated from the Nanyang Academy of Fine Arts in 2006, Jimmy Tay strives to produce and create designs that tickle a sense of emotional language. Anti-design being his icon, he designs work based on his ideology. His mission is to create ideas and objects inspired by a constant reflection on our lives and lifestyles.

In 2006, Jimmy participated in the “After Two” Furniture exhibition and the Nissan Imagination Factory. Earlier this year, he contributed to the Platform Exhibition in collaboration with 1degOFF. His work was also featured in D+A, Issue 038.

Who the hell is Jimmy Tay?

Jimmy Tay is a 3D designer that breathes for design and is always inspired and inspires others to rethink their lifestyle and their personal ideologies.

One sentence to describe yourself.

Be quiet. Be very quiet…

What is your design process: The idea comes first, then the form, and then the material?

It all depends. I don’t have a fixed ideology or rather a formula on how to design. It usually appears to me like in a dream. I dream a lot and always question myself. Anything inspires me. In the course of the design process, the material and form will naturally piece together through the sensibility of my initial idea.

You recently made a public installation. Tell us about that?

Yes, that was for the “Flap” Public Installation Furniture Exhibition. I designed a piece of furniture that challenges the question of public seating. It was a simple and humble piece allowing people to interact emotionally by means of a visual.

How does your work respond to current conditions, like the environment?

Not only to the environment, I would say, but also to lifestyle and emotions. In the hectic lifestyle of the 21st century, people wake up, go to work, eat and sleep, and the cycle repeats. It is very static and monotonous, and moments are sometimes forgotten. My work responds to today’s lifestyle, bringing back nostalgic memories.

Why does design have the power to affect people’s mood?

They become one in a relationship, I believe.

Name a couple of designers you admire.

I don’t have a particular designer I admire, but I am encouraged by DROOG design, where they believe and see design in a very different perspective.

What is the most amazing design you’ve ever seen?

That’s a tough question. Too many to name actually … But if I have to name one, it would have to be the “chair that disappeared in the rain” by Tokujin Yoshioka.

What does your ideal home look like?

I dream of a home that is entirely filled with white spaces and furniture. Everything plays by one colour, even the books, cups, etc. It will be a place where I can slip into a world of surrealism and where I can dream by myself, in my own little la-la land.

Where do you see yourself in the future?

I am hoping to collaborate with artists and designers from different design industries.

Do you have any new projects coming up that you can tell us about?

I am actually in the process of designing furniture that brings back childhood memories, and thus allowing the audience an insight into my world of whimsical wonderland.

Jimmy’s Curvlicube stool (inset) is now on display at 1degOFF, 259 Lavender street. Visit his site to find out more about this young talent.



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